Sales Resource Associates provides innovative sales and marketing support solutions to companies who are seeking to increase their revenues without increasing the burden to the organisation.

why we are in business

Our business exists to take advantage of the current and expected growth of the Business Process Outsourcing market which is predicted to grow to $64bn in 2005 at a rate of 15% pa. The current trend in BPO is mainly focused in operational departments such as HR and Finance, the Sales Process has to date been ignored and yet the same generic benefits can apply but with far greater rewards. SRA will maintain a focus in the sales arena and develop new propositions to respond to the challenges that our clients have to face as their markets change.

Providing value is a key objective for most organisations and customers are expecting higher ROI and in ever shortening timeframes, these expectations are being set by the customer centric environments that we operate in.

SRA is run by personnel who all have extensive sales experience, it is this experience that enables the SRA value to be delivered and benefits achieved for the customer.

SRA background

Sales Resource Associates was first incorporated in July 2002 to provide selling and sales process expertise to companies who either had no skilled selling resources or companies who needed to improve their performance. After initial experiences and following further market research the company commenced development of a new set of services designed to add real and lasting value to existing and new clients in our chosen markets.

In April 2003 the company was effectively re-launched ready to provide effective sales and marketing support solutions to those companies who have a desire to improve revenues without the need to add burden to the organisation.

SRA's business

As a result of market research undertaken in Phase I and six months of early stage trading, the Directors of Sales Resource Associates – SRA have identified target markets, developed specific value propositions and planned a business model to enable it to win significant UK based revenues in the growing global Business Process Outsourcing (BPO) market by offering Sales Process Outsourcing Services, principally, to IT vendors.

why outsource

The reasons to outsource vary from organisation to organisation and from process to process. However the key imperative is that through external delivery of critical non-core activities, the organisation’s own efforts, resources and time are re-focussed upon what they are best at. Thus BPO enables organisations to achieve rapid and sustained improvements in business performance whilst gaining access to new levels of expertise and innovation which deliver higher levels of client satisfaction and ultimately contribute to greater shareholder wealth.

There are also clear financial benefits as BPO reduces the costs of providing a service. Clients are able to turn fixed costs into variable ones and reduced investment in assets frees resource for use elsewhere.

reduce costs and increase value

An IT sales person will cost in the region of £100,000 pa and only around 30% of that persons time is spent on fulfilling the role. By looking to outsource some of their non core activities such as cold calling, administration or research, the time gained can be used to be in front of more customers more often to qualify and close business.

flexibilty

Working with SRA provides additional resources on an ad-hoc basis, our resources can be utilised when there are, for example, new products to launch, new markets to penetrate or just to fill in during the recruitment process. Use our resources to balance between account management and new business activities.

new skills

Our vast experience of selling at all levels and in many different environments enables SRA to transfer this knowledge to our clients. We are, where appropriate, able to introduce new skills into our clients that will greatly aid their own sales team’s productivity.