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The Processes

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value propositions

Singularly or in combination, SRA deliver Market Conversion and Market Awareness services in the context of a Service Level Agreement embodying the strategies, tactics and KPIs determined during Situation Assessment.

Shared Risk and Reward Modelling of service provision ensures the delivery of cost benefits and a positive, timely ROI.

Continuous Improvement, achieved through an ongoing process of Performance Reporting and Optimisation, assures the achievement of planned revenue milestones, objectives and benefits.

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delivery process

Sales Resource Associates develop tactical and strategic solutions to sales issues through a rigorous consulting methodology. This enables SRA to deliver innovative sales and marketing support solutions to their clients whose organisation benefits from increased revenues with reduced management and cost burdens.

Company Operations & Business Performance
  • Report Company Performance Document
  • Products Services Customer and Channels Analysis
  • Business Opportunities and Issues List
  • Report
  • Current Sales Operations Maps
  • Sales Organisation
  • Current Projects Document
  • Company Culture Assessment
  • Company Capability Assessment
  • Stakeholders Expectations and Analysis


Change Plan
  • Components
  • Market Awareness
  • Market Conversion
  • Sales Process - Target Selling
  • Key Performance Indicators
Industry, Markets & Competition Report
  • Porter Five Forces Analysis Report
  • Corporate Positioning Statement
  • Competitor Analysis
  • Competitive Strength Assessment
  • PEST Analysis Report
  • Industry Key Success Factors
Strategic GAP Report
  • Company Purpose Statement
  • Company Vision Statement
  • Motivating Context
  • SWOT Analysis
  • Strategic Imperatives Statement
Business Case for Change
  • Outsource v In-House Sales teams
  • Project Justification

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