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Strategic and Tactical Solutions to Sales Problems

"More than 50% of sales reps did not meet their quota in 2004"
"68% of businesses do not have a formal sales methodology in place"

                                                                      Source: CSO Insights

Sales Resource Associates provides integrated outsourced sales and marketing support services, which include all aspects of the sales process from lead generation, qualification, delivery and account management, backed up by comprehensive recruitment resources.

These are just some of the benefits that SRA can provide:

  • Reduced costs and increase value
  • Increased speed to market for new services or products
  • Increased flexibility & scalability
  • Development and re-orientation of sales teams
  • Reduced recruitment risk
  • Shared risks and rewards



Sales Issue Strategic Solution Tactical Solution
Our sales team spends too much time on account management SRA can re-orientate and develop sales staff towards new business development  
Our sales team spends too much time on new business development   By using SRA's resources, you can free up your sales team to concentrate on lead qualification and closure
We are mainly selling to repeat customers - we need new market penetration SRA can help you develop a sales change plan, together with the sales resources to identify new opportunities  
We don't have the necessary skills in our sales team   SRA can provide Training or Recruitment solutions


Strategic Solutions

One of our clients had a significant presence within their B2B market sector but was not winning new customers because their sales team were oriented towards account management and not new business...

SRA developed and delivered new business for this company, providing the sales change plan and sales resources to identify new opportunities, qualification and close. Do you face similar challenges? The Benefits of utilising SRA >>

Tactical Solutions

Another client wanted to launch a new solution direct to the consumer via software developers and system integrators...

Our brief was to identify and make initial contact with future potential customers, allowing their own sales resources to further develop and qualify the leads from the initial interest. Is speed to market important to you? The Benefits of utilising SRA >>

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